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INDIAN RAILWAY

Souvenirs

Developing the souvenirs and the essence of Indian Railway

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Guided by

Naim Sheik | Rohit Mistry 

People,
museums,
stories, and history.

CONTENT

GOALS

01.

02.

DESIGN
METHODOLOGY

DESK
RESEARCH

03.

FIRST HAND
RESEARCH

04.

GIGA
MAPPING

05.

06.

DEFINING

PROCESS

07.

FINAL
PRODUCTS

08.

GOALS

01.

The Rail Design Center and National Institute of Design, Paldi, came up with an idea to make souvenirs for Indian Railway Museums.

1. To research to understand the essence of the Indian Railway.
2. Tangible and Intangible connections of the Indian Railway.
3. Developing clear and crisp briefs for developing souvenirs.
4. Make souvenirs to develop souvenir shops at Rail Museum shops or galleries.

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DESIGN METHDOLOGY

02.

Here, we tried to map emotions, stories, people, and history of Indian Railway souvenirs. Most of the research was done with the lens of visual research.

research.

Desk

research.

First hand

Informtion

and stories.

Giga

mapping.

and themes.

Briefs

typing.

Proto

DESK RESEARCH

03.

Beginning with the beginning

We know Indian Railways has been a "lifeline of the nation", and we majorly focused our exploration on people, museums, stories, and history.

. Brief history of the Indian Railways
• Point of interest and stories
• Elements and associations- Nostalgia
• Museums for the muse
•Souvenir shops at rail museums
• Memories for keeps
• Visual library of souvenirs
• Stakeholder and craft association

FIRST HAND RESEARCH

04.

INTO THE SHOES OF REALITY

"We know that the Indian railway has been a 'Lifeline of the Nation,' and we mainly focus on explorations of people, museums, stories, and history."

​

  • Diary study 

  • User study 

  • Visual mood-boarding 

  • Elements 

  • Closure

days

07

Place

Kolkata

Aim

Scope of souviniers

Areas

Museums

GIGA MAPPING

05.

EXSITING SOUVENIRS

Stationery

Magnets| Erasers| Pens| Postcards

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Accessories

Showpieces| Pillow| Clock| Number plate

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Replicas

GSLV MK| Scale model| Trains

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Education

Activity book| Play set | Coloring set

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Games

Model| Train set| Jigsaw puzzel

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Eatables

Chocolates| Biscuits | Cookies

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Wearables

Tees| Scarf| Earrings| Pendants

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Collectibles

Token| Tags| Tickets| Coins| Receipt

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MAPPING | SENSING | SENSE-MAKING | DEFINING

06.

We Tried to make day-wise plans to visit the place and capture the detailed information to know the city more i.e. as visuals, talking to officials,
visitors purposes, and many more aspects.

Uniform

Lamps

Bridges/ crossways

Railways station amentities

Lights

Cultural diversity

Infrastructure

Prints/ colours

Architecture

Telephone

Heritage trains

Bottle holders

Singers

Signals

Elements of 
Indian Railway

Logos/ icons/ fonts

History

Tickets

Switches

Railways poster and ads

Language

Stamps

Fans

Emotions

Characters i.e. coolie

Locomotives

Demographics

Train interiors

Tracks

PROCESS

07.

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PRODUCTS

08.

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National Institute of Design,

Gandhinagar, Gujarat- 781 007

Ashmita Gupta Design

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