अश्मिता गुप्ता
अश्मिता गुप्ता
Ashmita Gupta
अश्मिता गुप्ता
INDIAN RAILWAY
Souvenirs
Developing the souvenirs and the essence of Indian Railway
Guided by
Naim Sheik | Rohit Mistry
People,
museums,
stories, and history.
CONTENT
xxxx
01.
02.
x
xxxx
03.
xxxxx
04.
xxxx
05.
06.
xxxx
GOALS
01.
The Rail Design Center and National Institute of Design, Paldi, came up with an idea to make souvenirs for Indian Railway Museums.
1. To research to understand the essence of the Indian Railway.
2. Tangible and Intangible connections of the Indian Railway.
3. Developing clear and crisp briefs for developing souvenirs.
4. Make souvenirs to develop souvenir shops at Rail Museum shops or galleries.
DESIGN METHDOLOGY
02.
Here, we tried to map emotions, stories, people, and history of Indian Railway souvenirs. Most of the research was done with the lens of visual research.
research.
Desk
research.
First hand
Informtion
and stories.
Giga
mapping.
and themes.
Briefs
typing.
Proto
DESK RESEARCH
03.
Beginning with the beginning
We know Indian Railways has been a "lifeline of the nation", and we majorly focused our exploration on people, museums, stories, and history.
. Brief history of the Indian Railways
• Point of interest and stories
• Elements and associations- Nostalgia
• Museums for the muse
•Souvenir shops at rail museums
• Memories for keeps
• Visual library of souvenirs
• Stakeholder and craft association
FIRST HAND RESEARCH
04.
INTO THE SHOES OF REALITY
"We know that the Indian railway has been a 'Lifeline of the Nation,' and we mainly focus on explorations of people, museums, stories, and history."
-
Diary study
-
User study
-
Visual mood-boarding
-
Elements
-
Closure
days
07
Place
Kolkata
Aim
Scope of souviniers
Areas
Museums
GIGA MAPPING
05.
EXSITING SOUVENIRS
Stationery
Magnets| Erasers| Pens| Postcards
Accessories
Showpieces| Pillow| Clock| Number plate
Replicas
GSLV MK| Scale model| Trains
Education
Activity book| Play set | Coloring set
Games
Model| Train set| Jigsaw puzzel
Eatables
Chocolates| Biscuits | Cookies
Wearables
Tees| Scarf| Earrings| Pendants
Collectibles
Token| Tags| Tickets| Coins| Receipt
MAPPING | SENSING | SENSE-MAKING | DEFINING
06.
We Tried to make day-wise plans to visit the place and capture the detailed information to know the city more i.e. as visuals, talking to officials,
visitors purposes, and many more aspects.
Uniform
Lamps
Bridges/ crossways
Railways station amentities
Lights
Cultural diversity
Infrastructure
Prints/ colours
Architecture
Telephone
Heritage trains
Bottle holders
Singers
Signals
Elements of
Indian Railway
Logos/ icons/ fonts
History
Switches
Tickets
Railways poster and ads
Language
Stamps
Fans
Emotions
Characters i.e. coolie
Locomotives
Demographics
Train interiors
Tracks
MAPPING | SENSING | SENSE-MAKING | DEFINING
06.
We Tried to make day-wise plans to visit the place and capture the detailed information to know the city more i.e. as visuals, talking to officials,
visitors purposes, and many more aspects.
