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अश्मिता गुप्ता
अश्मिता गुप्ता
Ashmita Gupta
अश्मिता गुप्ता
Trend Research, Forecasting, and CMF
Bloomlight
Embarking on this journey, I delved into the nuanced art of deciphering tomorrow's trends today. Through meticulous research, insightful analysis, and a keen eye for the subtle signal of change, I navigate the ever-evolving landscape of design, innovation, and consumer preferences.
Ideation
Bringing nature indoors, this collection of sketches captures the serenity and vibrancy of the natural world. Each idea is a step towards transforming compact spaces into tranquil, nature-inspired sanctuaries."
Working process
"This section presents our design process, from research to execution."
1.
Macro: Market and trend study
2.
Color, material, and finish
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3.
Micro trends: Circular design
4.
Gaps and intervention
5.
Ideations and Prototyping
Market and trend study
Our journey from in-depth PESTEL analysis to thorough research, reveals key macro trends. By refining micro-trends, we crafted thoughtful themes that align with our design goals and sensibilities.
Balancing within and without
"Achieving a mindful balance between our inner selves and the external environment is crucial for environmental sustainability and human well-being. By recognizing our interconnectedness with nature, practicing responsible consumption, and taking conscious action, we can foster a thriving ecosystem that benefits all life on Earth."
Mindfulness
Balance
Sustainability
Interconnectedness
Ecosystem
Responsibility
Consumption
Well-being
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The trend board is" stability within primary social norms while being inclusive”. It shows a stable foundation of social norms alongside diversity and acceptance. It also symbolizes life balance and the embrace of life differences. In the center, gender-neutral figures represent shared humanity and unity, while LGBTQ acceptance and support for the transgender community highlight evolving societal values. It visually captures the shift towards more inclusive and balanced societal norms.
The Form board illustrates "Accepting oneself while embracing others". Diverse individual pieces symbolize the richness of human diversity, fitting together to create a sense of belonging while celebrating individuality. Differences in opinions are acknowledged within the unity of the whole while cautioning against isolation and fragmentation.
The Texture board communicates the notion of "Inclusivity through complexions" and associated ideas. It showcases a rich array of skin textures to symbolize inclusivity while encouraging individual expression. The layered textures symbolize diverse opinions within a sense of belonging depicting the gradual blending of unique identities. Above all, it underscores unity and collective harmony within a diverse community.
Material list
Natural and organic dyed banana fiber offers a sustainable alternative to cotton and silk.
A new take on ceramic, this form is made with repurposed foam and ceramic slurry.
An organic form which has a leather like touch and feel.
Stone carving.
This powdered sugarcane sample explores year-round availability of sugarcane juice.
This vegan leather sample, Malai, is made from sustainable bacterial cellulose derived from coconut waste.
Compressed waste foam block.
A neutral and modern paper construction that plays with the property of flexibility.
Cork is a biodegradable, toxin-free material that can be recycled and repurposed.
Plastic straws were pressed into sheets, transforming waste into useful materials.
Oriented strand board is made from recycled wood strands, bonded and compressed in set orientations.
Jute and coir-based fabrics as eco-friendly materials.
This powdered sugarcane sample explores making sugarcane juice available year-round.
Ant hills are mounds built by ants that regulate airflow, increase soil pH, and inspire design solutions.
Moss enriches the air with oxygen and inspires innovations in vertical walls and bio design using algae and fungi.
A sample for the concept of edible plates made with mint leaves, sal leaves, flour and jaggery.
Primary colours
FOREST WHISPER - NCS 3050 - G30Y
MUDDY BROWN - NCS 503 - Y30R
HUMBLE SOIL - NCS S 2030 - Y20R
SKYISH - NCS S 0502 - B
Secondary colours
NEUTRAL GREY - NCSS 2005 - R60B
SOFT BLUSH NCS S 0505 - Y90R
BINDING BEIGE - NCS S 0804 - Y10R
Colour, Material, and Finish
Our color palette merges earthy mid-tones and soft pastels, symbolizing a deep bond with nature. The primary mid-tones evoke humility and empathy, while the secondary pastels inspire mindfulness, inner harmony, and calmness, resonating with a balance of kindness and thoughtful action.
Material experience and testing (user)
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"I loved how all the materials connected with the circular design theme—it felt purposeful and cohesive."
"The tactile experience of the natural fibers and moss was incredibly refreshing and felt very organic."
"It's inspiring to see how recycled forms can be repurposed into something both practical and visually appealing."
"Malai leather was a standout material—it's eco-friendly and feels premium to the touch."
Keywords
Nurturing close bonds with loved one
Living in nature
Sustainable living
Minimize unnecessary expenditures
Harmony between humans & the environment
Simplified life
Less consumption of unwanted things
Healthier lifestyle
Social isolation
Exploit telepathy.
Circular design: Micro trend
Circular design focuses on creating products that promote durability, reuse, remanufacturing, and recycling, ensuring materials circulate in the economy. It reclaims materials at the end of a product's lifecycle to prevent landfill waste, using recycled materials and renewable energy, while allowing easy replacement of worn parts for sustainability.
Extinction of resources
Dispersed
inter-personal relationship
Individuals neglect social interactions.
Compact living: Persona study
A newlywed couple who had been residing in Dehradun. Now live in Mumbai which is hectic and fast-moving they feel disconnection from nature in this hectic and fast lifestyle. They consider how their little spaces with nature nourish them, connect with nature and their roots, and keep them energetic throughout the day
Reed & Olive
28+
(late 20’s)
Dehradun
Corporate employees
Nature lover and explorer
Conscious consumption
Existing intervention
The tevaplanter stores water inside and allows plants to grow on its porous exterior.
Loofah isn't just for scrubbing; it has practical uses beyond the shower. Its light, translucent, and firm texture also absorbs shock effectively.
The Brot by Benditas Studio is a lamp and planter combined into one slick, terracotta package
These qualities make loofah a versatile material that serves as a natural insulator of heat.
This design showcases visible roots in an unconventional setting, merging light, water, and plants into a multi-purpose biophilic light fixture.
Gaps in the above interventions
Resemblance
Nostalgia
Connected to the roots
Sustainable approach
Value of nature
Design brief
"Design and develop a (product) facilitating Gen Z that connects nature by (bringing nature into our homes)"
Nature preserved lamp
Transforming product
Nature in the form of crockery
Sensory texture to feel the nature
Compact farming area for urbaners
A frame where you can compose the nature
A space product which converts into nature form
Glass shadow as nature
Accessories inspired by nature
Our approach: Nature-inspired art and decor
Residents can decorate their compact living spaces with nature-themed art, photographs, and decor to create a calming and visually stimulating environment that reminds them of the beauty of the natural world.
Waste glass bottle which can mimic nature
Hour glass inspired space products
Mirror may transform form by imitating nature
piece of furniture as a miniature of the planet
Natural material converted into antique objects
Stone planter
Space products from stones
A space product which can play light & shadow
Mental well being
Connection to nature
Connectedness
Emotional comfort
Emotional well being
Environmental awareness
Pride and Self-Esteem
Identity and Belonging
Bloomlight: A nature-preserved lamp
(our solution)
Residents can decorate their compact living spaces with nature-themed art, photographs, and decor to create a calming and visually stimulating environment that reminds them of the beauty of the natural world.
Mood-board
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Making process
Product: Ergonomics (table lamp)
The table lamp showcases elements of nature, featuring people, flora, fauna, and gods & goddesses in harmony. Each motif is scaled to reflect human connection with the natural world, creating a balanced, spiritual design perfect for a serene space.
Product gallery
Detailing's
Features mandalas of gods and goddesses from various states, symbolizing the shared spiritual essence across regions.
Displays eyes in varying sizes, representing the diversity and unique perspectives of people from different places.
Adorned with floral motifs, showcasing the distinct flora that defines the natural beauty of different cities.
Highlights iconic fauna, depicting animals renowned in each region, celebrating the rich biodiversity across landscapes.
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