अश्मिता गुप्ता
अश्मिता गुप्ता
Ashmita Gupta
अश्मिता गुप्ता
Colour, Material, and Finish
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Heritage blend
To design and develop Indian handicraft-inspired products for premium consumers, of Havells India Ltd. by honoring our rich cultural heritage, preserving traditional craftsmanship, and inspiring future generations through timeless art.
Indian Handicrafts
Blending Indian handicraft artistry, these premium Havells combine cultural richness and craftsmanship to meet discerning tastes and stand out in the market.
Design process
"This section presents our design process, from research to execution."
1.
Market and consumer study.
2.
Stakeholder and insight mapping.
3.
Concept and ideations.
4.
3D modelling and rendering.
5.
Prototyping and excecution.
Design brief
Luxurious fan design through CMF, inspired by the Elegance of Indian Handicrafts.
High-end positioning of fans
Touch of Indian Handicrafts
Through the lens of CMF
Our approach:
Design and develop premium Havells fans integrating CMF inspired by Indian handicrafts, blending luxury, functionality, and cultural heritage to enhance consumer lifestyles, strengthen market differentiation, and promote sustainable, ethical design.
Traditional craft elements
Celebrate Indian Handicrafts
Preserving Traditional Craftsmanship
Inspiring Future Generations
Market & Consumer study
Versatile role of ceiling fans
Rational Level
Emotional Level
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Instant relief
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Go-to appliance
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Prefer over AC due to lower energy consumption
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Lullaby effect for babies
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Noise cancellation
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Emerging need as a Home Decor element
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Decorative pieces
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Sense of security
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Sustainable choice
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Comfort during family gatherings
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Mood enhancer
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Cooling down the environment
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Drying floors
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Removing bad odors
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Ventilation
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Repelling insects
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Cooling milk or perishable items
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Providing a cooling sensation on the body
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Energy-efficient cooling
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Even the distribution of air
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Reducing humidity levels
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Noise reduction
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Enhancing air circulation during all seasons
Ceiling fan market segment
Basic– Budget conscious:
Budget-conscious consumers prioritize affordability, reliability, and durability, viewing ceiling fans as essential functional products that offer practical, long-lasting value.
Savvy Shoppers – value for money:
Value-conscious consumers prioritise design, performance, durability, and affordability, comparing options carefully to maximize long-term value, quality, and reliability.
Aesthetic Enthusiasts – Design Focused:
Design-conscious consumers prioritize aesthetics, seeking ceiling fans with premium finishes, elegant forms, and refined detailing that complement interiors while balancing functionality with personal style.
Affluent High-Tech – Performance Driven:
Performance-driven consumers prioritize innovation, smart technology, premium materials, efficiency, durability, and seamless functionality, seeking luxury ceiling fans with advanced features.
The process
Detailings
The outcome
Pattern overview
Concept sketches
After developing a range of patterns inspired by crafts, motifs, I experimented by placing them on different parts of the fan to evaluate visual resonance. This helped identify which designs complemented the central motor hub and blade extensions best, while maintaining balance, clarity, and aesthetic appeal when viewed from a distance.
It served as an early step to shortlist patterns that could translate well onto the final product.
Final concepts
Among the various explored sketches, this concept was selected for further development due to its minimal yet symbolic integration of craft expression. The design brings in a modern, structured geometry while embedding a subtle handcrafted identity through the lotus-inspired graphic element placed at the neck joint of the fan.
Key reasons for selection:
Cultural resonance:
The lotus form draws from Indian craft motifs and symbolism, adding emotional depth without overwhelming the surface.
Manufacturing feasibility:
The design balances visual appeal with technical viability its flat surfaces and clean lines are compatible with current powder coating and printing processes.
Visual hierarchy:
The minimalistic graphic placement ensures the motif doesn’t interfere with the core product form or assembly parts.
Craft-inspired, not mimicry:
It avoids past sticker-style mimicry and instead proposes a refined embedded graphic, allowing room for real material exploration (metal emboss, screen-print, or water transfer).
Brand alignment:
The design aligns with Havells’ premium product narrative by introducing craft-inspired elegance through graphic subtleness and placement strategy.
Colour, material, and finish
Renders
Work
Reimagined
