अश्मिता गुप्ता
अश्मिता गुप्ता
Ashmita Gupta
अश्मिता गुप्ता
Personal Accessories
Ombre
'One O Eight Knots,' known for its quality fashion accessories and home decor, aims to diversify its offerings, enhance customer satisfaction, boost brand loyalty, and drive business growth through innovation.
Ideation
While sketching, I focused on reusability and minimizing waste by exploring how paper ropes could enhance product variety and strength. This fusion of design aims to cater to millennials' fast fashion behavior with sustainable options.
'One O Eight': Design process
'One O Eight Knots,' known for its quality fashion accessories and home decor, aims to diversify its offerings, enhance customer satisfaction, boost brand loyalty, and drive business growth through innovation.
1.
Macrame Workshop: To understand the techniques.
2.
Trend study: Trends guide innovation and market relevance.
3.
Design Brief: Opportunity to work with banana paper yarn.
4.
Opportunities and exploration
5.
Prototype and final produc t line.
Macrame worskshop
We had a great one-week macrame workshop with Erroll, learning innovative skills and techniques, including making seamless bags where it's impossible to tell the start or end—an amazing experience.
Left hand square knot
Right hand square knot
Square knot
Knot with four stands
A four-strand macramé knot creates intricate, sturdy designs and is commonly used in wall hangings, plant hangers, and bags.
Multiple stands braiding
Seamless bag
Trend study
In 2022 and 2023, we studied various domain trends to guide innovation and ensure market relevance, focusing on extracting key trend-driven keywords to inform our strategies and stay competitive.
Powerful
Futuristics
Impactful
Lifestyle intangible
Unrealistic
Dominating
Less learning
Teach based
Haunting
Betterment
Unreal
Surreal
Composition experiment: 30 seconds
In 30 seconds, we quickly organize trend keywords to capture key insights efficiently for immediate use in strategic planning.
Final composition & color palette
In 2022 and 2023, we studied various domain trends to guide innovation and ensure market relevance, focusing on extracting key trend-driven keywords to inform our strategies and stay competitive.
Design brief
Working with paper yarns ( could be weaving/ macrame or more) to
develop surface and product line
Opportunity mapping
Residents can decorate their compact living spaces with nature-themed art, photographs, and decor to create a calming and visually stimulating environment that reminds them of the beauty of the natural world.
Macrame + weaving with yarn
Millennials and their fast fashion behaviour
Macrame technique with paper yarn to make any product.
Fusion with design: adding paper rope to their common products to add variation and strength.
Reusability: It allows them to turn their waste into thread ropes.
Product variety with minimal waste: There is wastage in paper but there is a scope for less paper rope waste.
Persona study
A joyful and organized female college student (19-25) who values self-acceptance and wellness. Inspired by spring's bloom, she enjoys creatively combining items and spends ₹600-₹1200 on personal accessories.
Joyful
Experimental
Self-acceptance
Spring-inspired
Creative combinations
Personal accessories
Form board
Elements reflect a balance of natural textures and structured design, inspiring a product line that seamlessly blends organic and geometric forms for a fresh, innovative aesthetic.
Materials & technique board
I explored materials like paper yarn, wooden beads, MS wire, MDF board, stainless steel chains, U-hooks, and ceramic beads, using techniques such as piping and interlocking threads into cohesive designs.
Banana paper yarn
Medium density fiberboard
Wooden beads
Mild steel wire
Stainless steel U hook
Stainless steel chain
Piping and interlockig
Piping
Interlocking piping with wire
Ideations and final sketch
A joyful and organized female college student (19-25) who values self-acceptance and wellness. Inspired by spring's bloom, she enjoys creatively combining items and spends ₹600-₹1200 on personal accessories.
Final sketches and explorations
elements reflect a balance of natural textures and structured design, inspiring a product line that seamlessly blends organic and geometric forms for a fresh, innovative aesthetic.
Explorations and process
Final products
Working with One O Eight Knots was a transformative experience, navigating the challenges and benefits of materials like paper yarn, and our clients throughout this enriching journey.
